About CloudPress

CloudPress was founded in 2009 and is a leading provider of interactive video cloud services. The company is headquartered in Shenzhen and has five major branch offices located in Shanghai, Nanjing, Beijing, Xi'an, and Dalian. CloudPress has deployed numerous cloud streaming platforms and large-scale server clusters both in China and overseas, providing global users with top-notch interactive live broadcasting services. The company caters to various SaaS service requirements such as corporate training, online education, and interactive live broadcasting. With its expertise in audio-video processing, high concurrency, and large capacity, CloudPress has earned widespread recognition from education and corporate users alike.

Business Challenges
Due to the outbreak of COVID-19, there has been a significant increase in the demand for online education and remote work across the globe. Unfortunately, CloudPress's current technical infrastructure, IDC server clusters, content delivery networks, and technical support resources were not able to keep up with the sudden surge in users and business volume. As a result, new customer requirements were deployed slowly, and the system stability post-deployment was inadequate, leading to unsatisfactory response speed and interaction effects for customers. Furthermore, there were insufficient IT resources for overseas teacher-student interaction in online education and interaction with employees in overseas branches for remote work/training, making it clear that the technical architecture needed to be redesigned, and the IT infrastructure needed to be restructured quickly. The goal is to optimize the server/client customer experience and enhance the global service experience with the fastest speed possible.

Why choose AWS?
CloudPress has decided to switch from traditional on-premises data centers to cloud services as it supports the company's rapid business expansion, improves customer experience, and aids in the globalization process. In collaboration with CypressTel, CloudPress conducted a thorough comparison and evaluation of major cloud service providers and ultimately chose AWS. The decision to choose AWS was mainly based on the following factors:

AWS operates in 20 geographic regions worldwide with 61 availability zones. Each availability zone contains multiple data centers and is located in key market regions such as Europe, North America and Asia Pacific. As a result, CloudPress can provide high-speed cloud services to its customers located globally. This enables the company to easily meet local compliance or data governance requirements.

In terms of GDPR readiness, AWS provides personal data security and compliance guarantees. Online education systems and online corporate training/live broadcasting systems have a large number of overseas users and have a presence in major regions worldwide, especially in Europe. AWS ensures that CloudPress can quickly meet European Union requirements, simplify the compliance certification process and promote rapid and ongoing compliance operations in Europe.

AWS has extensive experience in cloud services. It offers a wide range of cloud service offerings to provide customers with more choices and simplify the deployment process for customer applications. CloudPress can directly use Amazon Elastic Compute Cloud (Amazon EC2), Elastic Load Balancing and Amazon Simple Storage Service (Amazon S3). These services allow the company to quickly build customized live streaming systems for customers and choose deployment in specific countries or regions.

AWS has mature media services, including Amazon Elemental Live, Media Connect, MediaLive, MediaPackage and other industry-leading solution suites for real-time input-output of video live streaming, live transmission, on-demand broadcasting, video stream analysis and machine learning. This enables CloudPress to integrate capabilities and quickly build, test, and release new products.

AWS also offers dynamic scheduling with the intelligent DNS service Amazon Route 53 and content delivery acceleration with Amazon CloudFront. Leveraging AWS's elastic cloud services and enterprise-grade SLAs, CloudPress can better handle fluctuations in business volume in different regions.

CloudPress has realized substantial advantages by utilizing the global infrastructure of AWS and its comprehensive range of managed cloud services. With faster deployments, enhanced system stability, and optimized customer experiences, CloudPress has been capable of satisfying the increasing requirements of the online education and remote work industries.

Professional APN Partner Services

AWS has a unique advantage in building the AWS Partner Network (APN) partner ecosystem, both worldwide and in China. APN partners provide professional consulting services for technical advice and compliance reviews, ensuring businesses can deploy smoothly across the world in the cloud. CloudPress selected CypressTel as an APN partner, who not only has rich experience in AWS technologies but also has a professional team of consultants for data security and compliance reviews. CypressTel helped CloudPress achieve rapid deployment on the cloud, making it possible for them to expand their business globally.

Key Benefits

By adopting AWS global cloud services, CloudPress has gained significant benefits, including:

CloudPress took advantage of the shift towards online activities, such as work, education, entertainment, and shopping due to the COVID-19 pandemic. They moved away from outdated technology based on on-premises data center hardware and embraced the flexibility of the cloud. This allowed them to quickly build, scale, and adjust their IT infrastructure, allowing them to deploy new business applications in minutes and provide high-quality video live-streaming applications to their customers. By utilizing AWS cloud services, they were able to expand into overseas markets, improve customer experience, and reduce costs during periods of low business demand.

CloudPress was able to meet the strict personal data processing and privacy protection requirements of the European Union by working with CypressTel, an APN partner, and utilizing GDPR consulting services combined with AWS cloud services. This helped them maintain a secure and compliant brand image for global customer service and operations.

By collaborating with CypressTel and AWS, CloudPress was able to save significant costs and resources in managing complex IT infrastructure operations and maintenance. This enabled them to focus on their expertise in research, development, and operation of video live-streaming applications in online education and corporate training. They no longer needed to manage complex IDC facilities, hardware, and bandwidth, especially for overseas deployments.

CloudPress is planning to incorporate more AWS-managed services in its business operations to enhance online education and corporate training. They aim to introduce advanced technologies such as cloud-native solutions, efficient data management and analysis, artificial intelligence, and DevOps. To achieve this, CloudPress has enlisted the services of APN partner CypressTel to provide consulting and technical services to optimize its global infrastructure and security architecture. CloudPress is committed to driving global business expansion and providing more efficient and high-quality online interactive live-streaming platforms for users in different countries and regions.